Welcome to Transformational Landing Pages
Learn To Create Landing Pages That Compel More Prospects To Buy, Download, And Subscribe To Your Content.
In this course, Eddie Shleyner breaks down the exact system he used to increase landing page conversions 2-3X for companies and consultants alike, including:
The TLP system is for copywriters, marketers, and salespeople who want to improve the conversion rate of a landing page, especially if it’s advertising content, free or paid, including:
Video Content
Compel more prospects to buy, download, or subscribe to your:
- Courses
- Webinars
- Sales Demos
- Presentations
+ any other video content.
Written Content
Compel more prospects to buy, download, or subscribe to your:
- Books
- Articles
- Reports
- Templates
+ any other written content.
Audio Content
Compel more prospects to buy, download, or subscribe to your:
- Podcasts
- Seminars
- Audio books
- Coaching calls
+ any other audio content.
What’s Inside Transformational Landing Pages
Module 1: “WELCOME” → (5 Lessons)
[Submodule A] → What you can expect:
✐ [Lesson A1] Expect clear, concise lessons:
✐ [A2] Expect to learn by example:
✐ [A3] Expect “Scientific Advertising” by Claude Hopkins:
✐ [A4] Expect to have a new landing page when you finish:
Module 2: “LANDING PAGES” → (7 Lessons)
[Submodule B] → Transformational results:
✐ [B1] Copywriting great, Eugene Schwartz:
✐ [B2] Testing big differences:
✐ [B3] Clarity, desire, credibility, and action:
[Submodule C] → The before, the after, and the template:
✐ [C1] The original landing page:
✐ [C2] The transformed landing page:
✐ [C3] The template:
Module 3: “ACHIEVING CLARITY” → (16 Lessons)
[Submodule D] → Audience research:
✐ [D1] A better way:
✐ [D2] Persona (with an “a”):
✐ [D3] Person (sans “a”):
✐ [D4] Persona (an example):
✐ [D5] Person (an example):
✐ [D6] Conducting a personal interview:
[Submodule E] → The “Hero” divider
✐ [E1] The most important divider:
✐ [E2] Primers:
✐ [E3] Headlines:
✐ [E4] Subheadlines:
✐ [E5] Body copy:
✐ [E6] Calls to action:
✐ [E7] Art:
[Submodule F] → Congruence:
✐ [F1] The forgotten conversion principle:
✐ [F2] Order of operations:
Module 4: “INTERMISSION #1” → (1 Lesson)
A short break:
Module 5: “INTENSIFYING DESIRE” → (38 Lessons)
[Submodule G] → About fascinations:
✐ [G1] What’s a fascination?
✐ [G2] Where fascinations came from:
✐ [G3] Why fascinations work:
✐ [G4] When fascinations work:
✐ [G5] The clickbait debate:
[Submodule H] → Fascinations – 9 writing rules:
✐ [H1] Guardrails:
✐ [H2] Rule #1:
✐ [H3] Rule #2:
✐ [H4] Rule #3:
✐ [H5] Rule #4:
✐ [H6] Rule #5:
✐ [H7] Rule #6:
✐ [H8] Rule #7:
✐ [H9] Rule #8:
✐ [H10] Rule #9:
[Submodule I] → Fascinations – My 3-step process:
✐ [I1] One, two, three:
✐ [I2] Step 1:
✐ [I3] Step 2:
✐ [I4] Step 3:
[Submodule J] → Fascinations – 18 filters:
✐ [J1] Filter #1:
✐ [J2] Filter #2:
✐ [J3] Filter #3:
✐ [J4] Filter #4:
✐ [J5] Filter #5:
✐ [J6] Filter #6:
✐ [J7] Filter #7:
✐ [J8] Filter #8:
✐ [J9] Filter #9:
✐ [J10] Filter #10:
✐ [J11] Filter #11:
✐ [J12] Filter #12:
✐ [J13] Filter #13:
✐ [J14] Filter #14:
✐ [J15] Filter #15:
✐ [J16] Filter #16:
✐ [J17] Filter #17:
✐ [J18] Filter #18:
Module 6: “INTERMISSION #2” → (1 Lesson)
Another short break:
Module 7: “EARNING CREDIBILITY” → (9 Lessons)
[Submodule K] → Confidence signals:
✐ [K1] What’s beneath all of this?
✐ [K2] Signal 1:
✐ [K3] Signal 2:
✐ [K4] Signal 3:
[Submodule L] → Testimonials:
✐ [L1] Two types of testimonials:
✐ [L2] Type 1:
✐ [L3] Type 2:
✐ [L4] Creating a testimonial campaign:
Module 8: “COMPELLING ACTION” → (5 Lessons)
[Submodule M] → Why now?
✐ [M1] Reason #1:
✐ [M2] Reason #2:
✐ [M3] Reason #3:
✐ [M4] Reason #4:
Module 9: “TESTING” → (4 Lessons)
[Submodule N] → Big n’ small:
✐ [N1] Big tests:
✐ [N2] Small tests:
✐ [N3] Last thing:
Course publish year: 2023
Eddie Shleyner – Transformational Landing Pages: Videos, PDF’s
