Download Smart Google Traffic

Unlock The World’s Largest Traffic Source With Google Ads.

With 6 powerful channels rolled into 1 simple platform, Google ads enable you to use full-funnel marketing campaigns to grow any business.

• Omni-channel campaigns that span 97% of the Internet
• Targeted ads for every stage of the customer journey
• Diversified traffic strategy that protects (and scales) your brand

4 Reasons It’s Time To Invest In Google Ads.

The average Facebook user spends 30–40 minutes a day on the social platform — but that same person spends 155 minutes a day surfing the web or scrolling through other social sites.

So while Facebook is our primary advertising channel and the one we recommend media buyers start with, as your business grows you want to scale across all of the places your customers spend their time.

To do this, you need to develop an omni-channel traffic strategy.

Tap Into the Biggest Traffic Source on the Planet

Google has 2x the reach of Facebook & Instagram combined, reaching 97% of the entire Internet. So no matter who your ideal customers are or where they spend their time, you can find more of them on Google than anywhere else. Once you learn how to become a full-stack marketer, you can grow any brand using an omni-channel approach that leverages all 4 major ad platforms for maximum visibility and scale.

Add 10% More Sales to Your Bottom Line

You don’t need to choose between Google or Meta — in fact, you really shouldn’t. They each have their own strengths, and while Facebook and Instagram are great for brand awareness, Google is widely known for its high bottom-of-funnel conversion rate. So even brands that prefer social media advertising can add 10% more ad revenue by leveraging the higher purchase intent of Google Search and Shopping ads.

Reach New Audiences

Did you know that more 18–34 year olds watch YouTube than cable TV? Research shows that 81% of all U.S. adults have used YouTube vs only 69% for Facebook, and after Facebook, YouTube is ranked #2 in global engagement with 2.3 billion active monthly users. It’s the world’s 2nd largest search engine and the 2nd most visited site on the Internet after Google. Bottom line: no matter what industry you’re in, you can reach greater scale with YouTube and the rest of Google’s channels.

Protect Yourself From Algorithm & iOS Updates

By scaling onto Google and its many traffic channels, you diversify your visibility sources and give yourself a backup revenue stream. So if anything happens to your Facebook ad account, or if your sales take a big hit from the next iOS or algorithm update, you’ll have other revenue channels to rely on while you figure things out. This is like buying secret insurance for your brand, except instead of paying for it, it pays you! Otherwise, you’re always just one misfortune away from going bust.

What You Get Inside Smart Google Traffic

Smart Google Traffic includes 11 training modules with over 75 easy-to-follow tutorial videos and a YouTube Masterclass taught by Google Premier Partner Brett Curry.

In this on-demand Smart Course, you’ll learn how to build a diversified traffic system for any ecommerce business using Google Search, Display Network, Shopping, and YouTube ads.

SESSION 1: Setting Up Shop & Building Your Ad Accounts

MODULE DETAILS

⊕“Why Google Ads?” & Building the Proper Framework
⊕ Shopping Funnels
⊕ Fueled by Data & Insights
⊕ Google Analytics Setup & Enabling Remarketing Lists
⊕ Building Remarketing Lists, Setting Goals & Understanding Attribution
⊕ Connecting AdWords & Google Analytics
⊕ Setting UP Google Merchant Center
⊕ YouTube Channel Setup

SESSION 2: The Google Display Network: Art, Science & Structure

MODULE DETAILS

⊕ Display Remarketing Setup
⊕ The Abandoned Cart Remarketing Sequence
⊕ The Top 4 Remarketing Campaigns You’ll Need
⊕ Display Remarketing Bidding Strategies
⊕ 4 Steps to Killer Display Ads
⊕ Campaign Creation & Responsive Ads
⊕ Measure Success on GDN

SESSION 3: Brand Search With Google Ads

MODULE DETAILS

⊕ “Why Branded Search Campaigns?”
⊕ Google Ads Account & Campaign Structure
⊕ Keyword Research & Match Types
⊕ Creating Great Search Ads
⊕ Search Ad Campaign Creation
⊕ Audience Targeting

SESSION 4: Google Shopping Campaigns

MODULE DETAILS

⊕ Google Shopping Overview
⊕ Product Feed Tips: Part 1
⊕ Product Feed Tips: Part 2
⊕ Google Merchant Center & Feed Diagnostics
⊕ Google Shopping Campaign Creation
⊕ Google Shopping RLSA Campaign Creation
⊕ Measuring Success with Google Shopping

SESSION 5: YouTube Remarketing Ads

MODULE DETAILS

⊕ Intro to YouTube Advertising
⊕ YouTube TrueView Ads
⊕ Creating Killer Video Ads
⊕ YouTube Top Audiences
⊕ Creating YouTube Remarketing Campaigns
⊕ Measuring Success with YouTube

SESSION 6: Foundation & Structure For Success

MODULE DETAILS

⊕ Understanding TrueView Ads
⊕ Conversion Paths & Shopping Funnels
⊕ Attribution Models & Cross Channel Issues
⊕ Setting Up Your Google Ads Account
⊕ Google Ads Custom Columns
⊕ Build Video Viewers Lists

SESSION 7: Crafting The Perfect YouTube Ads

MODULE DETAILS

⊕ 7 Tips for Killer YouTube Ads
⊕ What, Who, How
⊕ Testimonial Sandwich
⊕ Story Principles
⊕ The Story & The Glory
⊕ The Pitchman Demo
⊕ 7 Conversion Killers
⊕ 7 Resources

SESSION 8: Audience Targeting

MODULE DETAILS

⊕ In-Market Audiences
⊕ Custom Intent Audiences
⊕ Affinity Audiences
⊕ Custom Affinity Audiences
⊕ Life Events
⊕ Keyword Targeting & Placements
⊕ “And” Targeting vs. “Or” Targeting

SESSION 9: Bids & Budgets

MODULE DETAILS

⊕ In-Market Campaign
⊕ Creating Your First Ad
⊕ Custom Intent Campaign
⊕ Affinity Campaign

SESSION 10: Campaign Management & Optimization

MODULE DETAILS

⊕ Custom Intent Clarification
⊕ Keyword Campaign
⊕ Placement Campaigns
⊕ Frequency Caps
⊕ How the Bidder Works
⊕ Optimization Basics
⊕ Key Metrics to Measure
⊕ Keys to Growth: New Videos & Audiences
⊕ Watch Audience Insights

SESSION 11: Completing Your YouTube Funnel

MODULE DETAILS

⊕ Video Viewer Audiences
⊕ Video Viewer Campaign
⊕ Remarketing Campaigns: Trueview for Shopping
⊕ Target Video Viewers in Search & Shopping
⊕ Encourage Repeat Purchases

Course publish year: 2023

Bretty Curry – Smart Google Traffic: Videos, PDF’s

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Download Files Size: 12.46 GB

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