Download Piloting AI for Marketers Series

Drive Productivity, Creativity, and Performance with Artificial Intelligence

Piloting AI for Marketers is a collection of on-demand courses designed as a step-by-step learning path for beginners at all levels, from interns to CMOs.

Paul Roetzer, Marketing AI Institute founder and CEO, and Mike Kaput, Marketing AI Institute chief content officer, take you on a journey that includes an overview of the basics of AI and how it works; deep dives into practical frameworks to get started; and dozens of sample use cases and AI vendors that will accelerate your adoption and success.

The series includes almost 8 hours of content, complete with on-demand short courses, video lessons, quizzes, downloadable resources, final exam, and a professional certificate upon completion.

What You Get Inside Piloting AI for Marketers Series

• Basic definitions and applications of AI.
• Tips to identify AI use cases.
• Processes to prioritize quick-win pilot projects.
• Steps to solve marketing challenges more efficiently.
• Frameworks to assess and buy AI technologies. 
• Case studies of brands building smarter businesses with AI.
• Resources to gain executive support for AI initiatives.
• Strategies to launch pilot programs with confidence.
• Guidance to advance your career, and your team.

Piloting AI for Marketers Series Includes:

• 17 on-demand courses
• Course quizzes and final exam
• Slide decks, templates and related course materials
• Complimentary course updates
• Lifetime access*

Questions We’ll Help You Answer:

• What is AI? 
• How does AI accelerate revenue growth and reduce costs?
• How can marketers use AI to augment their knowledge and capabilities?
• What are the primary AI use cases marketers should be exploring?
• How can marketers find and assess marketing AI vendors?
• How should marketers get started with AI?
• How can AI improve individual and team productivity, creativity, and performance?
• How does AI power personalized customer experiences?
• How can marketers make the business case for AI adoption?

Course publish year: 2023

Paul Roetzer – Piloting AI for Marketers Series: Videos, PDF’s

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