Paige Brunton – Scale with Content Strategy

Welcome to Scale with Content Strategy

Stop Shouting At & Selling To An Empty Room. Grow Your Business With An Audience That’s Just Waiting For Your Next Offer!

Inside Scale with Content Strategy You’ll Learn

• To get out of your own way, push past fear & start creating content already!
• 10 fool-proof strategies for thinking up new content ideas now and years down the road
• How to write content that both ranks in Google & interests your potential clients & customers
• The key elements of GREAT content which result in sales & opt-ins
• How to stay consistent (from someone who has mastered consistent content for literally years!)
• How to create an opt-in gift your audience wants so badly, they can’t type their email address in fast enough
• My lazy-but-efficient strategies for keeping your list warm & eager for your next email
• How to turn email subscribers into sales
• Plus so much more!

Module 1: Content Foundations

• Define both who you’re talking to and how to talk to them so once you start, you’ll be attracting the RIGHT people to your site
• Understand the big picture strategy of how content creation & list building actually turns into revenue.
• Join me for a case study as I dissect just 1 email that generated $24,000 in sales IN. A. DAY. and explain how the strategy can work for you too

Module 2: Content Prep

• Together we’ll get you over the #1 problem that will derail your dreams before you even start, the FEAR of creating content and putting yourself out there
• Determine the right content format & platforms to start with (and when to add in new ones)
• My exact idea generation strategies which has resulted in an overflowing cup of ideas for the past 5 years
• 200 done-for-you content ideas (yes, really!)
• How to make an editorial calendar that keeps you ahead of schedule!

Module 3: Content Creation

• A complete guide to creating quality content as well as easy strategies to start with and advanced ones for when you’re ready down the road
• The workflow to actually create a darn post, from idea to outlining to writing to preparing & publishing
• My hacks for getting myself to write, no matter what the situation or how not into it I feel
• Picking the right frequency for you and my publishing secrets which has resulted in a near-perfect consistency record
• Quickstart tools & resources (more on those below!)

Module 4: SEO For Content Creation

A behind-the-scenes look at my content creation strategy, what that resulted in for my SEO & ultimately my business

How to get to the 2,000 word goal line every time, so your post actually has a chance to hit page 1 in Google!

Done-for-you content SEO checklist including where to put your keywords, and all the content-related SEO best practices

Module 5: Email Prep

• What you actually want to look for in an email marketing software so you don’t need to switch down the road
• My top recommendation for an email marketing software that isn’t a complete pain-in-the-???? to use!
• Picking the RIGHT opt-in gift idea, plus what format to make it in for optimal subscribes!
• The money-leak most opt-in gifts have and how to fix it
• The perfect opt-in gift outline
• 4 done-for-you opt-in gift templates, so design difficulties don’t hold you back from getting it out in the world!
• How to setup the tech of delivering opt-in gifts and tweaks to make to your landing page for the best possible conversions

Module 6: Email Creation

• Now you have a list, what to send, how often & how to balance selling with fabulous, free value
• How to keep your list warm even if you have no product or program to sell yet
• How to turn your list into $$$ in the bank
• The subject line writing hacks that actually gets emails opened which took me years to learn
• My 10 best-ever subject lines and how to repurpose them for your business
• How to determine if your email list efforts are even working and evaluating email performance
• Even more quick-start tools & resources (info on that below!)

Module 7: Strategies To Start

• A step-by-step roadmap to getting going with content creation & list building, so you can turn off your brain and just follow the path
• My “5-second emergency post solution” for when you don’t have time to write
• What to realistically expect growth-wise and how to determine when you’re ready to sell a scaleable product or program

You Also Get All These Bonuses

REPURPOSING CONTENT TO INSTAGRAM

With guest expert Alex Beadon

Instagram Queen Alex Beadon walks us through her process for repurposing a main piece of content (blog, podcast, video) onto Instagram, so you can swipe her exact game plan! She shares the lesser-known strategies for getting the most mileage possible out of every piece of content you repurpose, best practices for getting the greatest possible reach and how Instagram can be used to grow your email list! Plus you’ll also get the Repurposing Plan Spreadsheet to organize all those future posts!

Alex Beadon is a Launch Strategist who helps online course creators and membership site owners have their first six-figure launch. She is the creator of “Together We Launch”, and has a YouTube channel documenting her journey as an online business owner.

LEGALITY OF BLOGGING & OPT-INS

With guest expert attorney Paige Hulse

Ever wondered “can I use that photo in my post?” or “do I need a disclaimer on my website if I’m giving advice on a blog?” or “how do I stop someone from copying my entire opt-in gift and sharing it as their own?” our guest expert attorney Paige Hulse has you covered! We discuss all the important legal considerations you need to think about when it comes to creating content and utilizing opt-in gifts in your business, all legally and above the board!

Paige Hulse is an attorney and entrepreneur in Tulsa, Oklahoma. After working as a contract litigator at a traditional law firm, she started her own firm, Paige Hulse Law, and the Creative Law Shop® in 2017. The Creative Law Shop® now offers nearly 80 contracts written specifically for wedding professionals.

KEYWORD RESEARCH & WRITING SEO-RICH POSTS

With guest expert Charlotte O’Hara

Have you been running in circles trying to find keywords that you actually have a fighting chance to rank for? Or you feel like you’re checking all the boxes on SEO but you’re still not ranking? Or maybe you’re at a loss about how one practically goes about building backlinks? In this training Charlotte spills the beans on easy, practical yet little-heard-of strategies you can use up your SEO and begin ranking for searches in your chosen industry (without dropping $200/month on a keyword research tool!)

Charlotte O’Hara is a web designer/developer, Squarespace SEO expert, product maker, and online educator. Her goal is to show her community that anyone can build and grow an amazing website that supports their business online, no matter what kind of technical knowledge or design background they have!

GETTING STARTED WITH PODCASTING

With guest expert Anna Parker-Naples

Anna-Parker Naples will give you a crash course in podcasting, what equipment you need, how uploading the show to Apple Podcasts, Spotify, etc. works and specific strategies to increase your SEO with what you say on your show. She’s also gives a peek at the podcast launch strategies she uses with 1:1 clients which has resulted in her clients charting #1 in countries around the world and even a 6 figure book deal!

Anna Parker-Naples is British No.1 bestselling Author of Podcast with Impact and Get Visible, host of Top 1% Global podcast Entrepreneurs Get Visible & international award-winning Business Coach and Speaker. She helps entrepreneurs launch and produce brand exploding podcasts that generate leads.

GETTING STARTED WITH YOUTUBE

With guest expert Louise Henry

In this video Louise Henry will walk you through the steps you need to take in order to successfully launch a YouTube channel which drives growth in your business, what tech and equipment is needed, best practices for getting your videos shown in search, and exactly the workflow they use to manage the back-end processes of video production.

Louise Henry is an online entrepreneur and educator over at louisehenry.com. She’s on a mission to empower entrepreneurs to confidently own their online presence. She does this by sharing free tutorials on her YouTube channel and through her online courses, Uplevel with Asana, Website that Wows & Scale with Kartra. She loves seeing entrepreneurs bring their big ideas to life and believes that they shouldn’t be held back by the tech stuff!

SELLING OUT SERVICES VIA EMAIL

With guest expert Ashlyn Carter

This bonus is so key because while yes the eventual goal of our email list is to sell scaleable products, it can VERY effectively be used to sell your services too. And that means less time on those relationship marketing tactics and more time for the zillion other things you have to do. You can literally sell out your services and build a waitlist for them with just a single email if you do it right! This priceless beauty of an interview has just been added to the course!

As an entrepreneur, international speaker, mentor, and marketer, Ashlyn Carter is the premier expert for copywriting for creative entrepreneurs. She’s the founder and CEO at Ashlyn Writes®, a copywriting business and marketing curriculum source for creatives. 90+ 1:1 clients, 5,000+ students, and 7-figures in revenue later, she’s pinpointed what it is that helps lock in half-a-million dollar launches for digital marketing campaigns.

Course publish year: 2023

Paige Brunton – Scale with Content Strategy: Videos, PDF’s

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